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 REU 2008 - Mentor abstract
borgida Eugene Borgida
Social Psychology

     Dr. Borgida’s research program reflects his interests in social psychology (social cognition, attitude theory, and persuasion processes), psychology and law, and political psychology. In fact, he is a Professor of Psychology and Law, and co-directs the University’s Center for the Study of Political Psychology. His current research project in social psychology involves a multi-method study of the ways in which structural features of attitudes (i.e., the extent to which attitudes are cognition-based vs. affect-based) moderate attitudes and behavior toward the use of harm reduction tobacco products. This project is in collaboration with the Transdisciplinary Tobacco Use Research Center at the University. Another project in psychology and law examines the use of social science evidence in litigation. A third project in political psychology involves a longitudinal survey and focus group study of the impact of Internet access on civic life in rural Minnesota communities. Students would participate in all phases of each of these projects.
  • Lavine, H., Borgida, E., & Sullivan, J.L. (2000). On the relationship between attitude involvement and attitude accessibility: Toward a cognitive-motivational model of political information processing. Political Psychology, 21, 81-106.
  • Borgida E., Sullivan J.L., Oxendine, A., Jackson, M.S., Riedel, E., & Gangl, A. (2002). Civic culture meets the digital divide: The role of community electronic networks. Journal of Social Issues, 58 (1), 125-141

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