Home Top 100 Nominations Comment form
Levels of Processing: A framework for memory research.
Craik, F.I. and Lockhart, R. S. (1972)
Journal of Verbal Learning and Verbal Behavior, 12, 599-607.

Nominator's statement

You don't have to be correct to be significant! LOP continues to provide an influential alternative to modal models of memory, and the phenomena reported in this study are among the most robust in memory research.

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